Predictions for 2015

The first of the new season no doubt. Four clear trends in this lot: 1. Companies & users increasingly pay for their once free platforms 2. Rise of Social commerce- again goodbye freebies 3. Mobile platforms can no longer be ignored (es for younger users) 4. Need to focus on ROI and no t just vanity publishing stats (if your now paying for SM, you need a return) Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their audience. The p...