Paying for social media

After 6 months of consulting on social media, one thing has become obvious: start-ups are willing to spend on the development of a website, but not social media. Most businesses still assume all they need is a website and the social media thingy will take care of itself. “I’ve got a facebook, Linkedin and Twitter account therefore I can do this myself.” Wrong. Knowing how to manage social media for business is different than knowing how it works on a personal level, and many business owners learn this the hard way- or never at all. Social media platforms have very different features for bus...