Social media campaigns

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Summary of this mornings webinar with Heather Mansfield on social media campaigns for NGOs. With applications opening for 2015 facebook awards, this year will include Instagram but also a NFP category #facebookforgood. included here was a 2014 winner for Amnesty International. The campaign has attracted 340,000 unique visits with an average visit duration of 7:27 minutes, and increased the Amnesty International New Zealand Facebook community more than 500%. Webinar Feb 27: Heather Mansfield (more…)
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Facebook’s video smarts

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One of the big must do’s for boosting reach on fB is the use of video. Facebook's algorithms have long favoured using native links and images but now video is king. According to Socialbakers, images might be the least effective way of increasing organic reach. Facebook is boasting of its increasing use of video amongst users (3.6% boost to newsfeeds by those using video in newsfeeds in 2014). Some predict facebook will be a video channel rivalling Youtube within three to five years. Zuckerberg said in November 2014 that in five years, most of Facebook will be video. Watch out Youtube! Las...
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