Paying for social media

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After 6 months of consulting on social media, one thing has become obvious: start-ups are willing to spend on the development of a website, but not social media. Most businesses still assume all they need is a website and the social media thingy will take care of itself. “I’ve got a facebook, Linkedin and Twitter account therefore I can do this myself.” Wrong. Knowing how to manage social media for business is different than knowing how it works on a personal level, and many business owners learn this the hard way- or never at all. Social media platforms have very different features for bus...
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Facebook’s video smarts

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One of the big must do’s for boosting reach on fB is the use of video. Facebook's algorithms have long favoured using native links and images but now video is king. According to Socialbakers, images might be the least effective way of increasing organic reach. Facebook is boasting of its increasing use of video amongst users (3.6% boost to newsfeeds by those using video in newsfeeds in 2014). Some predict facebook will be a video channel rivalling Youtube within three to five years. Zuckerberg said in November 2014 that in five years, most of Facebook will be video. Watch out Youtube! Las...
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