Timing of social media

There are countless posts and infograms out there to tell us when is the best time to use social media.  I’m as guilty as anyone in pinning the latest info whenever released (ah the new definitive guide to when to post). But all of these are general guides to when best to publish, based mainly on the nature of channel itself. Obviously there are countless other variables including: Channel type- Twitter, Snapchat  and Instagram are always favoured for immediacy. Facebook, Pinterest, YouTube, LinkedIn and Google+ have a larger margin for expected response. Message content- curated ma...